Erin Rhoads announced as Sustainability Ambassador

Erin Rhoads announced as Sustainability Ambassador

Queen Victoria Market has today announced eco-lifestyle warrior, Erin Rhoads, as its first-ever sustainability ambassador. Erin Rhoads, also known as The Rogue Ginger, has been on her own eco mission for the past seven years, and is now excited to show Melbourne shoppers how to live and shop sustainably at the Queen Vic Market, especially during isolation.

“Shopping at the Queen Victoria Market is something I love to do. I love how easy the Market makes it to shop for locally grown produce without needing to create waste. I want to show people how and where to shop sustainably at the Market, and also share my tips and tricks on how to live life more sustainably, particularly during isolation,” Erin said.

The sustainability blogger, writer and speaker says all shoppers should be shopping at local markets for everyday essentials rather than at supermarkets as they are more sustainable.

“One of the main reasons shopping at the Queen Victoria Market is more sustainable than shopping at a supermarket is it’s easier to reduce your plastic waste consumption. At the Market, we have the option to buy the exact quantities we need without all the unnecessary plastic that goes into retail supermarket packaging. It is also more sustainable to support local producers that you find at the Market, many of whom are small family businesses,” she said.

The announcement comes one-year after the Queen Vic Market banned single-use plastic bags and straws. Other sustainable initiatives at the Market include:

  • Recycling program – An ambitious recycling program that aims to divert 85% of waste away from landfill by the end of 2022.
  • Food rescue – Approximately 23 tonnes of meat, fruit and vegetables rescued annually by SecondBite and Remar Australia, providing 46,000 meals to people in need.
  • Worm farms – Five on-site worm farms that produce nutrient-filled fertiliser from leftover Market food waste, which is then used on trees and plants around the Market.
  • Pick-A-Box – Free cardboard boxes located around the Market for shoppers to take their Market produce home in rather than using plastic bags.

Erin kicks off the ambassadorship with her top five sustainable tips for shopping at the Queen Vic Market:

  1. Make a meal plan for the week.
  2. From your meal plan, create a shopping list of ingredients and take it with you to help minimise buying more than you need.
  3. Shop using your own bags and reusable containers (where permitted – check with your favourite traders) to reduce the need for plastic or pick up a free cardboard box at the Market.
  4. Choose local, Australian, organic produce where possible to reduce emissions created through transport and unnecessary food miles.
  5. Recycle any soft plastics, cardboard, metal or glass.

Erin Rhoads is available for comment on Queen Vic Market sustainability practices, shopping sustainably at the Market and can also offer sustainable tips, recipes and cleaning ideas for around the home.

qvm.com.au/erin-rhoads | @vicmarket | @therogueginger | #queenvicmarket

For all Queen Victoria Market media requests, please contact littleBIG:
Tania Romano | tania@littlebigmarketing.com | 0448 834 736

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