Tourists Love Queen Vic Market

Tourists Love Queen Vic Market

The popularity of Queen Victoria Market in Victoria’s international tourism sector has been highlighted following the release of Tourism Research Australia’s annual National and International Visitor Surveys.

Queen Victoria Market welcomed 8.99 million visitors over one year to 30 June 2018, with the Tourism Research Australia survey (for the same period) revealing that 15.2% (1,367,331) were international tourists.

Of all international visitors to Victoria, almost half (45.8%) visited the iconic city market. This result is up 1.9% on the previous year.

The surveys also show that for the fourteenth year running (since 2005), the Market has remained the most popular single visitor attraction in Victoria for international visitors, second only to Melbourne’s CBD shopping precinct in its entirety.

International Visitor Survey highlights for Queen Victoria Market:

  • Almost half (45.8%) of all international visitors to Victoria included the iconic city market on their itinerary. This result is up 1.9% on the previous 12-month period.
  • Queen Victoria Market attracted 1,367,331 international visitors, up 1.9% on the same period last year.
  • The largest contingent of international visitors came from China (287,411), up 13.5% on same period last year. 37,668 of these visitors from China came to Victoria as part of a group tour.
  • Visitors from Malaysia (99,424) and the United States of America (94,622) followed China as the second and third top visiting countries.
  • Taiwan was the biggest growth market, with an increase of 31.7% visitors from last year.
  • International visitors made up 15.2% of total visitation to the year ending 30 June 2018.

National Visitor Survey highlights for Queen Victoria Market:

  • Queen Victoria Market welcomed 1,051,000 domestic visitors, representing a 9% increase from 2016/17.
  • Interstate visitors made up 850,000 of the total domestic figure, a 10% increase on last year.
  • The largest interstate visitor market was NSW (308,000), followed by QLD (216,000) and SA (120,000).
  • Intrastate and interstate visitors made up 11.7% of the Market’s total visitation over the 12-month period.

In response to the survey results, Stan Liacos, chief executive officer of Queen Victoria Market said:

“Queen Victoria Market is considered one of the world’s best fresh food markets and these survey results demonstrate that its popularity as a tourist attraction continues to grow.
“Not only is the Market the place for locals to carry out their day-to-day shopping, but it’s also a destination for visitors to experience Melbourne’s famous fresh food, shopping culture, welcoming community and bustling city location.”

Last week, Queen Victoria Market also welcomed the one millionth visitor to the 2018 Night Market event series on Wednesday 28 November. The Night Market event visitation captures the Summer Night Market (January to April), Winter Night Market (June to August) and Hawker 88 Night Market (September to October 2018).

About the surveys conducted by Tourism Research Australia

The International Visitor Survey samples 40,000 departing, short-term international travelers aged 15 years and over who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.

The National Visitor Survey (NVS) is a large-scale telephone survey which has been conducted continuously since January 1998 and is designed to measure domestic and outbound travel by Australian residents. 120,000 surveys are completed annually. The types of trips collected by the NVS include overnight trips, day trips and outbound (international) trips, though some types of routine trips (such as same-day journeys to work) are excluded.

For more information on the Tourism Research Australia surveys, visit:

About Queen Victoria Market

The Queen Victoria Market has been the heart and soul of Melbourne for 140 years. A historic landmark spread over two city blocks, the Market showcases Melbourne’s diverse and vibrant food community, offering high quality fruit and vegetables, local and imported gourmet foods, specialty merchandise, delicatessens, meats and poultry, clothing, fashion, accessories and souvenirs.

The market is open five days a week: Tuesday, and Thursday to Sunday.

For Queen Victoria Market media requests please contact littleBIG Marketing & PR:
Jarryd Pentony  | 0418 501 004 | (03) 9025 9574
Penny France | 0424 100 805 | (03) 9025 9574

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